A number of years ago we stopped using wrapping paper for Christmas presents. It appeals to my sense of thrift, my laziness (I'm not great at wrapping presents), and it's ecologically friendly.
Wrapping stuff up just to rip it off and then get rid of it as trash just seems wrong. So we use pretty cloth to drape over the presents. It is possible to reuse it every year and there isn't so much garbage after Christmas.